RTriad Situation Analysis

Below is my situation analysis of RTriad,  a cloud services company. The analysis consist of a SWOT analysis, PESTLE analysis, Porter’s Five Forces, and Porter’s Value Chain. Enjoy!

Great Marketing Campaigns (Newsprint Ads 1-5)

Below are my top five newsprint advertisements. All images are hyperlinked as well. #1 Bounce Back Client: Built with Chocolate Milk Agency: Campbell Ewald The advertisement is diagonally split with two images of a tennis player. One image is of the athlete playing tennis, while the other shows her relaxing and taking a drink. The…

Great Marketing Campaigns (Outdoor Ads 1-5)

Below are my five favorite outdoor advertisements. #1 We Do More Than Treat Cancer Client: City of Hope Agency: IW Group Awards: 3AF Award 2017, Creative Campaign of the Year, Gold Award The advertisement is a still image of two doctors and a patient. Above the photo it reads “We do more than treat cancer….

Great Marketing Campaigns (Magazine Ads 1-5)

Below are my five favorite magazine advertisements.  #1  Arcade *Advertisement can be seen by clicking image Agency: Lowe Bull, Johannesburg Client: Axe Awards: Clio Award 2007 The advertisement is of a Boy Scout in full uniform holding an award. There is a stamp like feature that reads” GET A GIRLFRIEND,” in the top corner of…

Great Marketing Campaigns (Television Ads 1-5)

Below are my five favorite television advertisements.   #1 The Dancing Traffic Light    *Advertisement can be seen by clicking image Client: Daimler/smart Agency: BBDO Berlin GmbH, 2015 Awards: New York Festivals international (NYF), 2015 The Dancing Traffic Light displays a crosswalk sign with movement versus a still image. The movements used were actual people…

Greatest Marketing Campaigns (Radio ads 1-5)

Below are my five favorite radio marketing campaigns.  #1  Chicago Mayhem    *Click image to hear advertisement Client: Allstate Agency: Leo Burnett Chicago Awards: Radio Mercury Award 2015 Chicago Mayhem is a car insurance commercial that uses cynical humor to influence drivers to purchase insurance. The driver in the advertisement is distracted by the beauty…

Potential Markets (ENT 601 Week 7)

In a previous course in the M.E. program, I read about finding and identifying top notch talent and potential employees in unexpected places based on skills, role responsibilities,  and experiences. Christensen challenges readers to alter their perspective on how we identify potential markets for our business or product. Readers are challenged to consider the “weaknesses”…

Disruptive Technological Change (ENT 601 Week 6)

As entrepreneurs, how do we prepare for drastic unpredictable change? Throughout The Innovator’s Dilemma, Christensen provides numerous examples of disruptive technological change within industries. This is when a completely new product is introduced to an industry that forces change, instead of an already existing product being enhanced (Christensen, 1997). An example, used by Christensen, is…

Determining A Business’ Capabilities (ENT 601 week 5)

In my week three post, I posed the question if personal values should play a role in business decisions. I found Christensen’s framework on organizational capabilities interesting. Essentially, there are three primary factors that determine an organization’s capabilities. Resources, processes, and values (RPV) are the big three (Christensen, 1997). It makes sense that resources play a…

Innovation Leadership Podcast (ENT 601)

Stephanie Lampkin is a good friend of mine, who also is what many would consider a successful entrepreneur. I used her Ted Talk as my inspiration for my first ever podcast on “Innovation Leadership.” You can watch her TedxSFState video by clicking here. Here is my podcast on innovation leadership and the three takeaways I recommend. Enjoy!